B2B Marketing Manager at Impossible Foods


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Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world’s most delicious, nutritious, and sustainable meat, fish, and dairy — from plants.

Through the revolutionary work of our world-class R&D team, we’re inventing efficient, sustainable ways to transform ingredients from plants into meat, fish, and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the negative environmental or public health impact.

Our flagship product, Impossible™ Burger, uses 96% less land, 87% less water and generates 89% less greenhouse gas emissions than conventional beef from cows. And the burger is just the beginning. We’re working on recreating every animal product, from chicken to fish, with plant-based ingredients that are vastly better for people and the planet. 

Impossible Foods has experienced spectacular growth over the last few years, and we continue to lead all aspects of the plant-based revolution – from discovery and innovation to commercial production and consumer education. We’re building an amazing team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to a better world. Our core values include leading with heart, thinking like scientists, and doing the right thing, and our employees embody these attributes in their work every day. 

Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it). Check out our job opening below:

We are looking for an experienced Foodservice Marketing Manager to join as a key member of the Marcomms organization. The primary objective of this role is to partner with our current and future foodservice partners to drive strategic growth. The ideal candidate is energized by Impossible’s mission, excels at cross-functional teamwork, and thrives in a fast-paced environment. This position reports directly to the Lead of Foodservice Marketing and will work closely with the Marcomms, Sales and Finance teams, in addition to directly with customers.

You Will:

    • Build Impossible Food’s demand generation capabilities from the ground up, transforming how we engage and influence foodservice buyers and influencers.
    • Run multi-channel marketing campaigns across email, paid social, paid search, events, web, chat, and third-party digital trade publications.
    • Identify incremental growth opportunities by creating and executing demand generation campaigns.
    • Own end-to-end strategy for demand generation and lead generation programs to ensure we hit lead targets
    • Manage our Hubspot agency and be the point of contact for all lead management and email marketing initiatives.
    • Develop and execute actionable campaigns that can scale across targeted segments, with a clear focus on quality execution and campaign outcomes that lead to MQLs.
    • Understand our target audiences, and ensure campaign and program strategy, content, channels, and targeting are aligned to achieve optimal results
    • Lead B2B campaigns end to end, with knowledge of buyers, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content mapping / development management, and the marketing mix across the buyer’s journey.
    • Lead and orchestrate virtual teams to drive alignment from concept through release; lead periodic campaign reviews; and share regular updates to key stakeholders.
    • Build partnerships with sales to influence, motivate, and move the campaigns function forward.
    • Measure the metrics, capture and provide business insights, and consistently report impact.

You Have:

    • A Bachelor’s degree
    • Demonstrated 5+ years of experience in B2B marketing and demand generation
    • Hubspot experience
    • A genuine interest in and passion for Impossible Foods’ mission
    • Highly collaborative approach with ability to partner with all types of functions (Sales, R&D, Finance, Strategy, Operations, Consumer Marketing, etc.)
    • Success leading external partners including agencies and vendors, delivering clear briefs and feedback
    • Strong people management skills
    • Strong analytical skills and ability to think strategically
    • A positive attitude and intellectual curiosity

At Impossible Foods, safety is our priority. Our obligation to our employees (and their families and communities) includes providing a fully vaccinated workplace. It is widely recognized that vaccination is by far the safest and most effective tool for protecting ourselves and our community against the spread of Covid-19. For the sake of our employees, their families, and communities, Impossible Foods will require vaccination by February 1, 2022 for all US-based employees who are on-site at one of IF’s facilities or co-manufacturing facilities; are in a position that requires them to be in person with co-workers, customers, clients, or contractors; or are traveling on behalf of the Company, including attending any in-person Company-sponsored event.

Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 

Depending on your location, the California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here: https://impossiblefoods.com/careers/notice. By submitting your application, you are agreeing to our use and processing of your data as required.

If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, New Mexico, Oklahoma, Hawaii, and Wisconsin.

This role is not eligible for Visa Sponsorship.

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Applications are now closed