Customer Marketing at Alan

Anywhere in France, Belgium, Spain

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🐼 Who we are

Alan is your friend in health.

Alan's long-term goal is to make personal, proactive and holistic health part of people’s daily life, striving to be the world’s most member-centric healthcare company. Our employees join Alan because they truly believe in this mission. 

As of today, Alan operates in 3 countries (🇫🇷, 🇧🇪, 🇪🇸) and covers more than 350,000 members, representing over €240m+ of annualized revenue. We recently raised a further €183m in a series E funding round bringing the company’s total valuation to €2.7bn. The team is 500+ people and growing. 

🤘 How we do it ?

People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:
- Members first. We put our members first, our team second, our shareholders third.
- Radical Transparency. We make all choices in writing and adopt a direct and honest style of communication.
- Personal & Team Growth. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company.
- Distributed Ownership. We trust our colleagues to make the right choices. We are not afraid to fail fast individually to learn collectively in the long run.
- Fearless ambition. We shoot for the moon and work backwards. We focus on solving complex problems with simple principles far from ready made ideas.

🚀 Customer Marketing Team 🚀

Being in Customer marketing means joining a cross-functional team and being at the heart of the company's growth.  You'll be building delightful, engaging and effective experiences for our customers and members and ensuring we deliver impeccable value to our customers. You’ll be at the crossroads of Key Account Management, Product and Marketing to tell the story of Alan and our Health Services.

⭐️ Your Mission ⭐️

As part of the Customer marketing team, your would contribute to support some—or all—of the following projects:

Engage and delight Alan customers and members
- Segment our customer base and define the best engagement model for companies of all sizes 
- Analyze our members’ health services usage and define use cases for each service / product
- Define and implement a multi-touch, personalized communication strategy to ensure current companies and their employees discover our health services
- Produce engaging content like emails, website landing pages and even offline content to communicate storylines throughout the customer and/or member journey
- Build a delightful onboarding experience for members, communicating our value effectively and tailoring it to members’ specific needs 
- Define success KPIs, monitor results and iterate accordingly 

Turn customers into ambassadors of our products to generate long-term engagement with our products within their companies 
- Increase the perceived value of our services among customers by framing regular communication campaigns evangelizing our health services
- Produce a communication playbook to empower companies to internally communicate about the benefits that Alan offers 
- Align with Key Account Managers and produce the required materials to drive engagement and advocacy among our large accounts.
- Work with Key Account Managers to produce the required materials to drive engagement and advocacy among our large accounts.

Expand Lifetime value per customer
- Limit churn/maximize retention. Define a communication plan part of a recurring renewal campaign.
- Increase the value per customer. Frame emailing campaigns with product crews to upsell our health services.

Build Advocacy and Loyalty
- Run and scale an advocacy program with our HR ambassadors.
- Monitor public ratings and suggest other indicators to measure our customer satisfaction.

⭐️ Join the Marketing Team ⭐️

You will be a good fit for the role if you have:
- Experience in customer marketing or customer relationship marketing in a tech/digital environment
- A natural talent in copywriting / messaging and good communication skills to engage various audiences (B2B, B2C or B2B2C)
- Experience with digital marketing (email, mobile, in-product), segmentation, user journeys, personalization, automation strategies using CRM platforms like customer.io, Intercom or Braze
- Analytical proficiency and are comfortable with defining KPIs, measuring performance and finding areas of opportunity using existing data
- Are fluent in French & English

What are the personality traits that enable someone to be successful in this role?
- You are open to failure, humble, able to take and give feedback (growth mindset)
- You are highly methodical with fact-based mindset.
- You are a self-starter, who works proactively to resolve issues, take ownership of tools, processes & reporting.
- You are both strategic and hands-on
- You are a team player, you're able to align multiple stakeholders.

Everything else is a plus. We care about having a diversity of experiences and backgrounds in our team.



At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers. 

Therefore, we offer:
- Fair rewards. Generous equity packages complement your base salary.
- Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. organize your  time as you  wish.
- Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family.
- Transport. Country-specific commuter benefits.
- Learning & Training opportunities. A highly  flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Parental leave. Extended parental leave for all new parents.

Important note: we hire people not roles. 

After reading this job description, if you feel like you don’t have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply!

Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

🔖 Check out our About Alan and Career pages, as well as our Medium & blog for more info.

Apply Now

Applications are now closed