Customer Marketing Belgium at Alan

Anywhere in Belgium

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🐼 Who we are

Alan is your friend in health.

Alan's long-term goal is to make personal, proactive and holistic health part of people’s daily life, striving to be the world’s most member-centric healthcare company. Our employees join Alan because they truly believe in this mission. 

As of today, Alan operates in 3 countries (🇫🇷, 🇧🇪, 🇪🇸) and covers more than 330,000 members, representing over €200m+ of annualized revenue. We recently raised a further €183m in a series E funding round bringing the company’s total valuation to €2.7bn. The team is 500+ people and growing. 

🤘 How we do it ?

People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:
- Members first. We put our members first, our team second, our shareholders third.
- Radical Transparency. We make all choices in writing and adopt a direct and honest style of communication.
- Personal & Team Growth. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company.
- Distributed Ownership. We trust our colleagues to make the right choices. We are not afraid to fail fast individually to learn collectively in the long run.
- Fearless ambition. We shoot for the moon and work backwards. We focus on solving complex problems with simple principles far from ready made ideas.

🚀 Customer Marketing Belgium
 
Being a customer marketing referent in Belgium means joining a cross-functional team and being at the heart of the company's growth. 
 
You'll be building delightful, engaging and effective experiences for our customers and members and ensuring we deliver impeccable value to our customers. You’ll be at the crossroads of Key Account Management, Product and Marketing to tell the story of Alan and our Health Services, creating fans out of our admins and members.

⭐️ Your Mission
 
It is your mission to engage and delight Alan customers and members to turn customers into superfans to build a long-term health partner relationship between Alan and companies.

Engage and delight Alan customers and members to turn customers into superfans (adoption).

    • Own or support key building blocks of the member lifecycle to increase key member metrics such as adoption and dependent ratio.
    • Increase adoption of Alan’s health services by creating enthusiasm about new features.
    • Define success criteria of what is considered good adoption.
    • Increase the perceived value of our services among customers, evangelizing our health services usage and impact on our customers’ team.
    • Demonstrate the impact of Alan on key performance metrics (work stoppage, wellbeing, operational efficiency…) and develop a compelling story shared with admins.
    • Define success criteria how we can measure perceived value.

Build a long-term health partner relationship between Alan and companies (retention).

    • Manage product legacy by defining and rolling out transition plans to retire products and migrate our portfolio to new products
    • Support Key Account Managers by producing the required materials to continuously upsell companies.
    • Define and roll-out upsell playbooks at scale.
    • You own the definition and execution of campaigns to increase prices (e.g. index).

You will be a good fit for the role if you have:

    • Experience in customer marketing or customer relationship marketing in a tech/digital environment
    • A natural talent in copywriting / messaging and good communication skills to engage various audiences (B2B, B2C or B2B2C)
    • Experience with digital marketing (email, mobile, in-product), segmentation, user journeys, personalization, automation strategies using CRM platforms like customer.io, Intercom or Braze. 
    • Are highly analytical and comfortable with defining KPIs, measuring performance and finding areas of opportunity using existing data
    • Are fluent in French & English

Personality traits that enable someone to be successful in this role:

    • You are a natural owner, taking the lead on projects is something you ‘just do’.
    • You are open to failure, humble, able to take and give feedback (growth mindset)
    • You are both strategic thinking and hands-on
    • You are highly methodical with fact-based decision-making skills.
    • You are a self-starter, who can work independently and proactively to resolve issues, take ownership of tools, processes & reporting.
    • You have great teamwork skills, you're able to align multiple stakeholders.
Everything else is a plus. We care about having a diversity of experiences and backgrounds in our team.

🙌   Perks & Benefits

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers. 

Therefore, we offer:
- Fair rewards. Generous equity packages complement your base salary.
- Flexible Office. Amazing office space at our HQ in Paris, sponsored co-working hubs in Ghent Brussels or Antwerp or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. Organize your  time as you  wish.
- Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family.
- Transport. You can use your own inspiration based on the Green mobility budget (for Senior level Alaners)
- Learning & Training opportunities. A highly  flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Parental leave. Extended parental leave for all new parents.

Important note: we hire people not roles. 

After reading this job description, if you feel like you don’t have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply!

Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

🔖  Check out our About Alan and Career pages, as well as our Medium & blog for more info.

Apply Now

Applications are now closed