Senior Manager, Growth Marketing Acquisition at Real

United States (Remote)

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We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer, and non-binary people, veterans, parents, and individuals with disabilities to apply. Real is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).


We Are Real.

Real is a venture-backed mental health care company based in New York City. We’re a team of innovators, clinicians, and technologists on a mission to make caring for our mental health a priority. We're redesigning mental healthcare through a digital platform and in-person experience, integrating empathy, design, and progressive care to build the most elevated end-to-end mental healthcare experience, while also improving the quality of care itself. We’re not simply “normalizing” mental health care, we’re celebrating it.

We’re looking for a Senior Manager, Growth Marketing Acquisition who is passionate about mental wellness. 

We are searching for an experienced and passionate Senior Growth Manager who will be reporting directly to the Director of Integrated Marketing. This is a great leadership opportunity to be at the center of accelerating Real’s growth. As the Manager for Acquisition, you will be responsible for paid social campaign development, strategy, and testing, focusing on platforms like Facebook, Instagram, Google, Linkedin, TikTok, and more. The role will allow you to work on a variety of innovative efforts like bringing personalization to life, testing on emerging social platforms, and developing new strategies for lead generation. You will work on developing and implementing media growth practices aligning to Real’s business strategy, across multiple target audience segments and product offerings. This team member will be executing the delivery of evergreen and promotional campaigns, with an external growth agency, while conducting optimization tactics to meet/exceed company goals.

What you’ll bring

  • The ideal candidate will have a minimum of 3+ years of experience in paid media and 2+ years specifically in developing and executing paid social media plans, including budgeting, optimization, testing, and measurement.
  • Technical knowledge, including campaign setup and management within Facebook’s ad manager and other social platforms.
  • Demonstrated ability to execute large-scale marketing strategies, including increasing consideration and customer acquisition that drove revenue growth.
  • Strong analytic abilities, problem-solving skills, and a passion for data-based decision-making.
  • Exceptional communication skills, both internal and external, with the ability to translate findings and recommendations out into a simple and effective manner.
  • Ability to prioritize and juggle multiple projects in a dynamic environment.
  • “Test & Learn” mindset with a track record of developing hypotheses based on insights, iterating experiments and learnings, and scaling successes.
  • Strong track record of team collaboration, cross-functional partnerships, and building relationships.
  • Self-motivated, “can-do” spirit, and fast learner.

How You Will Lead

  • Manage full-funnel paid social campaigns and budget for brand and performance objectives.
  • Work with our media agency to deliver on data-driven media investment decisions (how much, where, when, which channels, etc…)
  • Continually monitor, report out, and transform performance results, customer behavior insights, and learnings into action.
  • Implement rigorous testing, best practices, and learning agenda efforts to deliver breakthrough campaigns and scale the channel.
  • Serve as an internal expert on paid social media to internal stakeholders, including presenting strategy, learnings, and results.
  • Actively identify new opportunities and solutions to improving the program based on industry trends, emerging technologies, new ad formats, etc.
  • Develop efficient processes and procedures to ensure campaigns are prioritized by impact and delivered on time.
  • Work on creative optimization efforts, incorporating social media ad best practices, and testing new innovative ad units.

You’ve got 

  • 3+ years experience managing a Growth Budget with a $10M+ annual budget.
  • Experience targeting customers throughout the purchasing funnel and unique customer segments within Facebook, Instagram, TikTok, and Pinterest (everything is a plus!)
  • Experience with the following tools or comparable: Facebook UI, Google Analytics, and Looker.
  • Experience with many Paid Social ad formats i.e. video, static, carousel, lookbook, gif, etc.
  • The ability to develop acquisition and retention strategies through paid social initiatives.
  • Experience expanding and generating granular Paid Social accounts through customer segmentation.
  • Optimization skills to expand reach while maintaining ROAS and CPA metrics.
  • The ability to learn and accurately implement new techniques in a fast-paced environment.
  • Strong communication skills and extremely detailed oriented.
  • Strong reporting/presentation skills to deliver accurate performance metrics.
  • Passion to succeed.

You are:

Passionate about mental wellness

  • You’re excited to improve mental healthcare and expand the number of people who have access to it.
  • You know the wellness market.
  • You care about the wellbeing of others.

Excited to build something from the ground up

  • You thrive in a fast-paced, scrappy start-up environment.
  • You’re not afraid to roll up your sleeves to get the job done.
  • You’re a self-starter; you don’t need instructions to get work done.

Data-driven

  • You pull insights from data, ensuring new ideas come from member experience and utilization
  • You seek data and know how to collect more of it when needed
  • You are excited to receive feedback and grow

A team player

  • You know it takes a village.

We’re committed to your health and happiness 

(...which are synonymous, you know).

When deciding what benefits should look like at Real, we started by thinking long and hard about what employees need not only to work well, but to live well. Benefits impact how we act, rest, grieve, set boundaries, and take care of ourselves and others — and that means quality benefits are a fundamental part of not just a mentally well company, but a mentally well society. At Real, we want to offer our employees more than just "permission" to occasionally take a vacation or comp a therapy session. We want to give them the support and autonomy they need to feel well and maintain full lives outside of work.

Payout

  • Competitive salary, plus equity in an early-stage startup. Emphasis on “plus”—we won’t use equity to low-ball you.

Healthcare for Full-Time Employees: 

  • 100% company-funded health, vision, and dental insurance. That means no monthly premiums coming out of your paycheck. 
  • FSA plans
  • Free One Medical membership
  • Free Real membership
  • $1800 annual mental wellness stipend you can put toward therapy, psychiatry, and other mental wellness services
  • Short- and long-term disability coverage
  • Life insurance

Retirement for Full-Time Employees

  • 401(k) — we don’t match yet, but you’ll thank us for the compound interest later.

Vacation

  • Unlimited PTO…that we actually encourage you to take, we promise.

Rest

  • Quarterly company-wide week off — because sometimes, unplugging is easiest when everyone else is offline, too.
  • Four-week paid sabbatical after five continuous years of work at Real.

Floating Holidays

  • Three floating holidays in addition to company-wide federal holidays so you can celebrate what’s important to you.

Grief Break

  • Real employees receive two weeks of paid time off in the event of losing a loved one. We know grief doesn’t have an end date, and we also know that “unlimited PTO” isn’t enough for most people to actually take ample time away from work. We want to support the process of grieving by naming this, and offering employees the opportunity to grieve without thinking of work.

Parenthood

  • Competitive paid parental leave and flexible return to work policy.

Autonomy

  • Flexible working environment — if you want to exercise at three PM, go for it.
  • Remote-inclusive team — whether you work from Colorado or NYC, you’re 100% part of the team.
  • Autonomous work culture. We don’t have to see a green dot on Slack to trust that you’re doing your job.

Growth at Work

  • We invest in your career. Our company's growing quickly, and we'll give you the opportunity to do the same. You'll have access to a number of professional development opportunities so that you can keep up with the company's evolving needs and grow your career along the way.

 

The responsibilities and duties of this position described here are representative of those an employee must perform. This is not a comprehensive list and other duties may be assigned.

We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of Real not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.

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Applications are now closed