Role: Sr. Digital Marketing Manager

Reports to: Sr, Director of Marketing

Department: Marketing

Location: Remote, US

Job Type: Full Time, Exempt

 

Help us Shape the Future of Data

Anaconda is the world’s most popular data science platform. With more than 30  million users, the open source Anaconda Distribution is the easiest way to do data science and machine learning. We pioneered the use of Python for data science, champion its vibrant community, and continue to steward open-source projects that make tomorrow’s innovations possible. Our enterprise-grade solutions enable corporate, research, and academic institutions around the world to harness the power of open source for competitive advantage and groundbreaking research.

 

Anaconda is seeking people who want to play a role in shaping the future of enterprise machine learning, and data science. Candidates should be knowledgeable and capable, but always eager to learn more and to teach others. Overall, we strive to create a culture of ability and humility and an environment that is both relaxed and focused. We stress empathy and collaboration with our customers, open-source users, and each other. 

Here is why people love most about working here: We’re not just a company, we’re part of a movement. Our dedicated employees and user community are democratizing data science and creating and promoting open-source technologies for a better world, and our commercial offerings make it possible for enterprise users to leverage the most innovative output from open source in a secure, governed way.

Summary

Anaconda is seeking an experienced digital marketing manager to join our rapidly-growing company. In this role, you’ll be responsible for designing and executing multi-channel campaigns to drive digital purchases of our SaaS products. You’ll use a combination of email, digital advertising, events, chat, and other channels to generate interest and drive conversions. Using your keen analytics and reporting skills, you’ll analyze campaign results and make adjustments to optimize every step of the process. You’ll have the opportunity to flex your creative muscle by assisting with content ideation and production to support marketing campaigns. This role reports to the Sr. Director of Marketing.

What You’ll Do:

• Drive the strategy, execution, and optimization of multi-channel programs to expand reach, increase web traffic, and drive digital sales
• Design and execute multi-channel campaigns to drive digital purchases of our SaaS Products
• Generate interest and drive conversion 

What You Need:

• Experience driving high-velocity, transactional SaaS sales
• Experience running demand generation campaigns using tools such as Google Ads, Marketo, Salesforce, and ABM tools such as Terminus, Demandbase, 6Sense, etc.
• Hands-on experience with a breadth of B2C demand generation tactics including paid and organic opportunities, with the ability to set priorities and manage budget across multiple channels
• A data-driven mindset with the ability to test, iterate, and maximize ROI on campaigns
• Familiar and comfortable with working at a high-growth company
• Experience working in a fast-paced startup environment
• Team attitude: “I am not done, until WE are done”
• Embody our core values:  
• Ability & Humility
• Innovation & Action
• Empathy & Connection
• Care deeply about fostering an environment where people of all backgrounds and experiences can flourish 

What Will Make You Stand Out:

• Experience working in a fast-paced startup environment
• Experience working in a open source or data science-oriented company
• Marketo experience strongly preferred
• Experience marketing freemium product 

Why You’ll Like Working Here:

• Unique opportunity to translate strong open source adoption and user enthusiasm into commercial product growth
• Dynamic company that rewards high performers
• On the cutting edge of enterprise application of data science, machine learning and AI
• Collaborative team environment that values multiple perspectives and clear thinking
• Employees-first culture
• Flexible working hours
• Medical, Dental, Vision, HSA, Life and 401K
• Health and Remote working reimbursement 
• Paid parental leave - both mothers and fathers
• Pre-IPO stock options
• Open vacation policy and monthly company days off known as Snake Days
• 100% remote and flexible working policy – we embrace this fully through how we operate as a company.

 

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.