VP Marketing (Remote-Friendly) at Iron Hack

Madrid

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#About Ironhack
Ironhack is an education startup that was founded to disrupt the way tech education works! 

Doesn’t it seem odd that we’ve been learning the same way since the Industrial Revolution? Virtually all industries are pushing the limits on how to do things faster, better, and more efficiently. Yet, for the most part, people feel stuck on a 4+ year (and usually quite expensive) path that often results in an unfulfilling career path.

We empower students to create a new path - one that leads to meaningful careers in software development, product design or data analytics in a fraction of the time and cost of traditional education. 

Our higher purpose is to transform the education space to be unapologetically outcomes-driven. Whether students are looking to change careers, get a promotion, skip University, or start their own company, we work tirelessly every day to make sure this path is as quick, immersive, and accessible as possible. Hearing these success stories is what gets us out of bed each day, excited to come to work :) 

It’s with this mindset that we’ve become one of the key global players in bridging the digital skills gap, serving both those looking to get into tech, as well as the companies hungry for tech talent. 

Quick facts:
●  Founded in 2013 by Wharton and Harvard grads
●  Operations in Miami, Madrid, Barcelona, Paris, Mexico City, Lisbon, Amsterdam, Sao Paulo and Berlin
●  100% YoY Growth (help us to keep it going!)
●  Graduated over 10.000 students 
●  100+ global team members 
●  Venture capital backed

#About the gig
A large part of the success of Ironhack depends on a steady flow of inbound, high quality applications at scale. The VP Marketing is a critical role to ensure we have a top-tier global brand, an engaged alumni community, and an effective performance marketing strategy in order to hit enrollment targets.

We’re looking for a VP Marketing that will help grow the team, define the 3-5 year priorities for the function, build the brand content strategy, and achieve our application + enrollment targets. The VP Marketing will report to our Co-Founder and Co-CEO, Ariel Quiñones, and can be based anywhere in the world (Eastern US or Europe preferred). 

Responsibilities

    • Growing the volume of students in our educational programs. 
    • Overseeing performance marketing which includes paid digital media, SEO, social marketing, scholarships, lead nurturing and marketing automation,  brand content strategy, and PR
    • Generating high quality application growth across all geographic markets and for both Campus based and online programs 
    • Collaborating regularly with the admissions team and local managers to achieve application and enrollment targets
    • Launching new products in multiple markets with short turnaround times
    • Defining the short, mid and long-term marketing strategy for the company
    • Managing geographically distributed teams to achieve ambitious growth targets
    • Setting annual, quarterly and monthly targets for the team
    • Collaborating cross-functionally with other departments - admissions, finance, education, and product
    • Setting and managing the marketing budget, to maximize ROI and minimizing CAC
    • Overseeing marketing analytics and tracking best practices

Requirements

    • 10+ years experience with data driven digital performance marketing 
    • 5+ years experience leading marketing teams to set strategy, manage to budget and achieve performance targets. Experience with high growth start-ups.
    • The ideal candidate has helped scale a company to €50M+ annual revenue
    • Experience building and executing a multinational, global strategy
    • Successfully managed a distributed team of 10+ people
    • Successfully built a multi-million dollar consumer brand
    • Passionate about education and making an impact
    • Comfortable embracing a culture of constant experimentation
    • Really positive, upbeat and social
    • Encouraged by challenges and enjoy having tons of autonomy 
    • A do-er - the moment you get out of bed, you’re getting stuff done 
#Perks
●  Competitive compensation and equity plan
●  Flexible work environment
●  Tons of amazing events with our students and community of instructors 
●  Learn to code, design, or analyze data: Enroll in our part-time courses for free!
●  Access to the largest network of gyms, studios and wellbeing apps through Gympass

Apply Now

Applications are now closed